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A good looking figure... More British travellers chose Denmark

For the first time ever, UK overnights in Denmark exceeds 600,000. According to recent figures, Denmark, the home of the happiest people in the world, is getting ever more popular among the Brits. Copenhagen in particular, is a favourite destination.
Wednesday, May 23, 2012

For the first time ever, UK overnights in Denmark exceeds 600,000. According to recent figures, Denmark, the home of the happiest people in the world, is getting ever more popular among the Brits. Copenhagen in particular, is a favourite destination.

World-class gastronomy, trendy city breaks and chill-out holidays attract thousands of tourists to Denmark each year, and more British travellers take the short flight to Denmark to discover the delights of our country.

The Danish statistical office, has just published latest numbers on overnight stays in commercial accommodation and the figures look good for the Danish tourism industry. In 2011 the total number of overnights from abroad rose to 21,932,924. This is an increase of 4.6 per cent over 2010 and it is partially thanks to a significant pick-up in the British market. British tourists spent 528,101 nights in Denmark in 2010, in comparison with 591,570 in 2011. This is an increase of 63,469 nights and a healthy 12 per cent. This rise is essentially due to a growing interest in city breaks by air.

Henrik Kahn, Director of VisitDenmark UK & Ireland, welcomes the rising interest in Denmark and Copenhagen. “I am very pleased that more British travellers, both holiday makers and business travellers, are opening their eyes to the many exiting things Denmark has to offer. At the moment, the talk of the town is noma, the world’s best restaurant for three years running and Copenhagen’s 14 Michelin stars, but the country also offers a wealth of other interesting experiences. You can explore Denmark’s Viking history, see the setting of the award-winning Danish crime series or take an idyllic cycling trip in the picturesque countryside. I am looking forward to welcoming even more visitors to our beautiful country and let them be inspired by our sights, history and lifestyle. The official figures excludes the private summer house market, which I estimate to be around 80,000 from the UK, so I am delighted we have for the first time ever broken the 600,000 barrier. As for the current year, things are looking equally positive with UK clocking up 109,000 overnights stays, an increase of 7.3 per cent over the same period in 2011.

In order to make it easy for travel agents to book holidays to Denmark, VisitDenmark has recently launched a Product Manual 2012/13 that can be accessed on
www.visitdenmark.com/traveltrade

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