The Danish Ministry of Business and Growth and VisitDenmark have unveiled the plans for a spectacular Denmark House in Rio de Janeiro during the Summer Olympics 2016.
Located on the world-famous Ipanema Beach in an impressive 300m2 pavilion designed by renowned Danish architecture firm Henning Larsen Architects, the official Denmark House; the 'Heart of Denmark' pavilion, will be a fitting venue to entertain international media and athletes as well as VIPs and potential business partners and to attract the general public and international visitors to an abundance of events and activities – Danish style.
Predicted to be a popular hangout, the pavilion's unique location is expected to warrant Denmark a high degree of exposure and guarantees spectacular views of the Atlantic Ocean and of the Dois Irmãos (Two Brothers Hill). The pavilion is one of the few national houses open to the public and will be a platform to share stories and know-how about Danish business, sports and tourism as well as highlighting Danish culture and tradition to an international audience.
Pavilion inspired by Brazilian architect Oscar Niemeyer
The Danish pavilion has been designed as a super simple tent construction composed of four sections of metal profiles covered in white canvas. Its four structures are connected by a cross shape in clear acrylic and its open spaces include an innovative exhibition area telling stories about Denmark and the Danish way of living, a bar and B2B area, a VIP/press room and a screen area from were to watch the Olympics – and, of course, it all comes with spectacular ocean views.
The pavilion’s simple and light expression is a reference to Nordic architecture and to Denmark’s maritime history. However, its shape also pays tribute to Rio de Janeiro’s hilly landscape and the design was inspired by Brazilian architect Oscar Niemeyer’s iconic style.
The pavilion will be illuminated at night where the shape and lighting of the pavilion will create the colours and contours of the red and white Danish flag, there will be DJs playing lounge music and much more.
Open to the Public and Press for 20 days from 11am to 10pm
The Danish pavilion will be open from 2-21 August 2016 from 11am to 10pm.
CEO of VisitDenmark, Mr. Jan Olsen says:
- Showcasing the best of Danish culture, lifestyle, food and design in one of the most famous beaches in the world during the Olympic Games in Rio enables us to connect with the local citizens, tourists, business people and international media and to tell them the more about our great destination and the many exciting opportunities it offers.
- Building on Danish values, such as sustainability, innovation, great design, presence and a sense of community, the Danish pavilion is all about sharing information and togetherness and will be accessible to all, Mr Olsen adds.
Media attending the Olympic Games are more than welcome to visit the Danish pavilion to learn more about the destination and to contact VisitDenmark’s Head of Communications, Mr. Mikkel Thrane and his press team for further details vie e-mail: mt@visitden... or phone: +45 40 10 70 31.
It is the Danish Ministry of Business and Growth and VisitDenmark who is in charge of the Danish pavilion on Ipanema Beach in Rio de Janeiro, Brazil. The project is, however, supported by among others The Danish Industry Foundation, Nordea Foundation, Realdania and Grundfos.
Key sponsors of the pavilion also include John Mast, a Danish producer of sailboat masts, and Danish sail cloth manufacturer OneSails. Danish lighting company Martin Professional, has sponsored and designed the special LED lighting design to illuminate the pavilion at night, and the internationally acclaimed Henning Larsen Architects have designed the unique venue.
VisitDenmark is the Official Tourism Organisation of Denmark. The organisation’s aim is to increase global awareness of and preference for Denmark as a leisure travel and business events destination.