Discover Delightful Danish Design – in London

Design is said to be intelligence made visual, and Denmark is the epicentre of clever and trendy design. Come and visit IMAGINATION – Discover the Danish Spirit and be inspired by the best of Danish sustainable architecture, timeless interior design, tasteful jewellery, green bicycles and much more.
Monday, July 2, 2012

IMAGINATION – Discover the Danish Spirit is a fantastic three-week showcase celebrating the best of Danish culture, lifestyle, food and drink. VisitDenmark welcomes you all to discover what Denmark has to offer between 27 July – 12 August at St Katharine Docks in the heart of London.

Country of Cool

Design is said to be intelligence made visual, and Denmark is the epicentre of clever and trendy design. Come and visit IMAGINATION – Discover the Danish Spirit and be inspired by the best of Danish sustainable architecture, timeless interior design, tasteful jewellery, green bicycles and much more.

At this free event you can find out what it is like to holiday the traditional Danish way, when we bring every Dane’s childhood holiday memory to the centre of London. A real Danish holiday home built with top-notch sustainable Danish materials and decorated entirely with Danish cool furniture and arts and crafts.

Designing the future – brick by brick

Denmark is a country of not only green thinking but also green living. What better way to celebrate the country’s environmental friendly attitude then by partnering with one of the worlds most recognisable brands, which in fact originates from Denmark. LEGO will be building an approximately 7 metre wind turbine in the heart of St Katharine Docks to demonstrate what you can do when you really put your mind to it. In addition to this they will also be building a complete LEGO replica of the sports venues from in and around London.

“Upon request from the Danish Embassy, the LEGO Group is pleased to contribute to the Danish area “IMAGINATION” at St Katharine Docks in London. LEGO bricks are creative tools for children of all ages and we hope that our contribution will inspire many with joyful and memorable experiences”. - Tormod Askildsen, Senior Director Community Engagement & Events, The LEGO Group

Denmark is surrounded by water, and at the IMAGINATION venue you can see the floating home of the future, when we cruise in a state of the art Danish houseboat to be displayed in St Katharine Docks. Its lights, heating and ventilation systems are carbon emission neutral and can be controlled from a smart phone.

How to dress like an athlete

The Danish clothing company, BESTSELLER, have designed the outfits for the Danish athletes, and they are bringing their specially designed collection to let visitors see the latest in sports clothing.

“IMAGINATION at St Katharine Docks is the ideal place for us to showcase the official collection that we have designed especially for the Danish Olympic and Paralympic athletes. Our setup in the Denmark Area allows Danes, Brits and all other nationalities to have a closer look at the details of the collection. In BESTSELLER we are proud to have the opportunity to present the collection to the audience in the very heart of London – and thus in the heart of the Olympics – where the clothes rightfully belong.” - Jesper Stubkier, Sponsor Coordinator, BESTSELLER

This is just a selection of the design experiences that await at St Katharine Docks 27 July – 12 August. You will also have a chance to discover the Danish cycling spirit, bring home some of the great designs from Pandora’s pop-up shop and the designer gift shop with a wealth of products and much more.

They say that the Danes are the happiest people in the world, so come along and join us and find out why!

IMAGINATION is not just a come and look event. This is a fun and interactive event, where you will try out new things and discover the Danish spirit – and there is something for everyone. From 27 – 29 July the theme will be Danish gastronomy with Danish flavours, cooking shows, come and cook activities and meet the chefs events. From 6 – 8 August the Danish Vikings will return and bring a replica of Helge Ask, a 17.3 metres long Danish Viking ship and lots of Viking wisdom. Guests will during these days get up close and personal with a wide range of traditional Viking activities. 

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The Vikings are Back!

Get a taste of Denmark - in London

Welcome to IMAGINATION - Discover the Danish spirit

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For further information on the event IMAGINATION - Discover the Danish spirit

Keep up to date with IMAGINATION, the programme of events and news on participants and sign up for our IMAGINATION press releases by emailing Kathrine Lind Gustavussen and mark your email IMAGINATION.

Spotlight Days

27 July: Opening Ceremony

27 – 29 July: Imagine a world of food

30 July - 3 August: Hans Christian Andersen fairy tale world

4 - 5 August: LEGO® activities, the world's favourite toy!

6 – 8 August: The Vikings are coming!

9 - 12 August: Performing Arts: Showdance, Hip Hop and Rock ’n’ Roll

Press Contacts

For latest IMAGINATION news and to arrange interviews:

Kathrine Lind Gustavussen, Press Officer, VisitDenmark UK & Ireland, Email, direct phone: 020 7201 3970

Steffen Zeuthen Therkildsen, Press Trainee, VisitDenmark UK & Ireland, Email, direct phone: 020 7201 3976

About IMAGINATION

All eyes will be on London this summer which gives a unique chance to show the UK and the rest of the world the best and the variety of what Denmark can offer anyone thinking of visiting the country as a tourist.

IMAGINATION is not a come-and-watch event, instead it will be a place for a fun day out where visitors can engage in the activities, try and buy and have some fun whilst finding out about Denmark, from its Viking past to its green and environmentally friendly nation of today.