Copenhagen's hotel scene is in a fast-paced development, and there is still lack of accommodation capacity despite of a large increase in hotel capacity in 2014.
Scandic has 8 hotels in Copenhagen and a total of 1800 rooms, but it is still difficult for the hotel chain to match the demand, and unfortunaley, Scandic Hotels are often forced to announce "no vacancies" for guests wishing to stay the night.
"Copenhagen is getting increasingly popular as a conference city, a tourist destination and business region. Scandic therefore need more rooms to be able to live up to the increasing demand", says Jens Mathiesen, CEO of Scandic Hotels Denmark.
The new Scandic hotel is expected to open in early 2018 and its location in the Meatpacking District is no coincidence. Over the years, the Meatpacking District has become more and more popular among Copenhageners and tourists looking for the authentic and rough Copenhagen experience.
"Tendencies show that hotel guests want to feel the city pulse. When they leave the hotel they want to step directly out into the city" says Jens Mathiesen. Scandic Hotels will make an effort to blend in with the local community: "The hotel will be an integrated part of the Meatpacking District and we truly respect the local community. We want to create a living hotel, where you can walk in from the street and visit an interesting restaurant that attracts the Copenhageners." adds Mathiesen. He continues: “The Meatpacking District primarily addresses a young, urban segment and a new hotel in this area of Copenhagen broadens the city’s hotel portfolio.”
Providing a conference section with room for 550 guests, the new Scandic hotel will contribute to strengthening Copenhagen's position as a conference city. Additionallt, it will be possible to book conference rooms with creative furnishing, which appeal to small as well as large enterprises.
With 8 hotels and approximately 1800 hotel rooms of which 75 % are located in Copenhagen, Scandic is the leading hotel chain in Copenhagen . It is expected that the demand for hotel bed nights in Copenhagen will increase with more than 3 % in the next year. Therefore, the new hotel "Scandic Kødbyen" is expected to strengthen Scandic's revenue and market position.
Scandic expexts the combination of a trendy location, modern architecture and creative furnishing will increase the hotel chains market share – also in low seasons where the demand for hotels are lower. "Scandic is the first hotel to offer guests a place to stay in Kødbyen, which is the area that is developing the most right now. This is a unique position, enabling us to acquire market shares from the other hotel chains", states Mr Mathiesen.